Legend Agency was proud to take part in making the 2024 Beats by Dr. Dre (Beats) NIL Campaign a reality. The second “Beats Elite” class has arrived, the premier NIL program for college football, join Beats dynamic roster of brand ambassadors. Throughout the next year, Beats Elite athletes will be featured across various marketing campaigns and wear custom Beats products.
Established in 2023, each Beats Elite class is thoughtfully curated based on leadership, character, and the athletes’ overall commitment to excellence in their craft. New to 2024, Beats has teamed up with Learfield to secure intellectual property rights for each student’
s university in a first-of-its-kind partnership, and the brand will create bespoke headphone and speaker designs with the institutions’ iconic marks. These exclusive pieces can be seen on the players, both on and off the field, throughout the 2024 college football season.
The Class of 2024 includes:
- Carson Beck – Georgia, QB
- Johntay Cook II – Texas, WR
- Jaxson Dart – Ole Miss, QB
- Caleb Downs – Ohio State, S
- Dillon Gabriel – Oregon, QB
- Nico Iamaleava – Tennessee, QB
- Will Johnson – Michigan, DB
- Jalen Milroe – Alabama, QB
- Shedeur Sanders – Colorado, QB
- Malaki Starks – Georgia, DB
- DJ Uiagalelei – Florida State, QB
To accompany the launch, the full class takes center stage in a high-energy Beats campaign shot on and around the
ir respective campuses. Watch it HERE. Each athlete is also highlighted in a solo spot on their individual social media channels.
